Sales Engineer

Platform Demonstrations | Technical Enablement | Customer Insights

DigitalEd has a simple and resonant purpose - to shape the world through digital learning. As a SaaS company in the online learning market, we've used our beliefs, values and core pillars of software development to build Möbius, the most innovative and comprehensive learning platform for Science, Technology, Engineering and Mathematics (STEM).

Möbius is built on the notion that we learn by doing and it provides an interactive learning environment where students can engage with STEM concepts at their own pace. From lesson delivery, and topic discovery, through to homework, drill and practice, Möbius delivers an unparalleled immersive learning experience. When it comes to our sales process, we’ve recognized that customers are more likely to pursue Möbius in their classrooms when they see it in action, tailored to their needs and real life challenges. Enter: the Sales Engineer.

Through active involvement in the pre-sales and account management processes as well as hands on and personalized software demonstrations, a Sales Engineer provides education & training to customers to aid their purchasing decision(s). They are an integral part of the sales cycle and onboarding journey, and add an immense amount of value to customer conversations they’re a part of.

The ideal profile for this role is someone who is detail-oriented and curious by nature, with a passion for delighting customers. They take pride in their ability to communicate complex interactions, simply and clearly, and they understand the art of focusing on value proposition. If you enjoy breaking down the technical requirements of customers and tailoring a proposed solution back, this could be a great role for you to leave your mark on.

Outcomes and Key Responsibilities: What's Expected of You

  • Sales Demonstrations: Curate and configure product demonstrations to showcase the power and potential of Möbius. Ensure the demo is an impactful one by gathering technical requirements, adapting the conversation to customer needs, sharing best practices and leveraging Möbius differentiators and features.

  • Customer Onboarding: Articulate and support the onboarding process, ensure customers understand the technical requirements of adopting and utilizing Möbius. Collaborate with Technical Support when required to reinforce platform adoption as a key success factor.

  • Partnership Reviews: Collaborate with Account Executives on account renewals that have potential to grow and expand beyond current utilization. Share insights with customers around usage and analytics, demonstrate new features in the latest releases, and evangelize the product roadmap.

  • Product Knowledge & Industry Expertise: Maintain expert level product knowledge as a Möbius specialist. Stay informed by staying close to our Product team and internal updates. Keep up-to-date on relevant competitive solutions, products, and services.

  • Customer Experience: Provide an impactful experience during demos and presentations, share the value proposition of how Möbius fits into the EdTech landscape from a technical and pedagogical perspective; and leave customers with a vision of what life could be like with Möbius at their fingertips.

Measures of Performance: How You Know You're Doing Well

  • Customer Impression: Knowledge transfer goals are met; and customers share positive feedback regarding the sales demo process.

  • Impact to Sales Cycle: Customers leave the demo ready to move to the next step, managed by the Account Executive. Your presence and influence assists the sales team in closing opportunities through net new acquisition or account expansion.

  • Partnership Health: Quarterly partnership reviews are executed successfully alongside Account Executives, and platform adoption and customer health metrics increase favourably.

  • Teamwork & Collaboration: Sales, Support, and Marketing are collectively working to ensure demo, event, or customer engagements are well-planned and executed.

  • Emergence of Data Insights: Our systems of analytics are continually improved upon, making customer insights more easily accessible by Sales and Support. This will include Salesforce as well as our Client Growth Map and other tools.

Experience & Competencies: The 'Stuff' that Makes You Great at This

  • 2-3 years experience turning potential customers into buyers, through hands on and influential sales demonstrations.

  • An amazing customer orientation that shows up in the way you build relationships authentically yet quickly. An ability to take in multiple perspectives and data points during the sales process, all while staying focused on providing value to the customer’s needs.

  • Strong & well developed communication skill sets. From public speaking at a trade show booth to presenting a proof of concept to a math department via a Zoom call, you can clearly and confidently communicate with customers and stakeholders from all levels. Moreover, you have the ability to distill technical concepts into tangible parts anyone can understand and interact with.

  • Comfort with technology, and ease at which you bring in a technical understanding of software, web and database development into customer conversations.

  • Ability to handle multiple projects and tasks, your project management skills will get a good flex in this role and you love the challenge of collaborating across teams to orient around our customers.

Lastly, a background in STEM disciplines, either at an academic level or with an organization, or a combination of both would be a stand out asset on a candidate’s profile. We’ll take care of providing a robust training on the Möbius platform.

If you are naturally inquisitive, organized, and results-oriented, with strong communication skills, and a high level of customer service “EQ” - then we should talk. This is a great technical role for you to flex that skill set and continue to hone it.

The Culture Piece: What it's Like to Work Here

The spirit of our culture is rooted in ‘No Deposit, No Return’. If you don’t put anything into your professional experience, you won’t get anything out of it. We are a team working towards one goal: a better learning experience for students everywhere. To bring this to life, we lean on our core values of Customer Orientation, Curiosity, Teamwork, Adaptability, Ownership and Coaching. If any of these words strike a chord, then we’ve got something in common.

The majority of our team is located in or around Waterloo, Ontario, Canada, but we also have team members throughout the UK. This role would be a remote position, and we are open to speaking with candidates within the Eastern Standard Time zone, in Ontario. We are currently a remote workforce, and intend to re-open the Waterloo office for a hybrid working model when it is safe to do so. Down the road, when it is safe to travel again, there may be travel involved in speaking and connecting with our customers.

Lastly, we welcome individuals of all backgrounds, experiences, and perspectives to apply. If you require any form of accommodation during the application process, don’t hesitate to let us know and we’ll work to ensure it’s a positive experience for you.

Read through this posting and not sure if you’re qualified? Apply anyways. You never know where it could go, and we promise to read and review every application that comes through - with a magnifying glass we like to call the ‘Potential’ Detector. Everyone has a great story, and we’d love to hear yours.


Interested? Send your resume over to careers@digitaled.com and include a few words on why this role caught your eye. Within 7 days, you'll find out if you're moving forward in the process or not. All interviews will be held via Zoom video conference, and candidates can expect to meet with various members of our team as we embark on a remote recruitment process to find the next great Sales Engineer to join DigitalEd.

Sound like a good fit? E-mail us at careers@digitaled.com to apply

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