Inside Sales Representative

Inbound Leads | Outbound Leads  | Converting Leads to Sales Opportunities

DigitalEd has a simple and resonant purpose - to shape the world through digital learning. As a SaaS company in the online learning market, our Möbius platform is a comprehensive solution designed for the unique needs of teaching science, technology, engineering and mathematics (STEM).

We’re looking for a driven and results-oriented Inside Sales professional to join our team.  With an eye to create sales leads and convert opportunities, our ideal candidate seeks out opportunities to leave their mark, is sales-hungry and nurtures a strong sense of curiosity.  A requirement in this role would be leveraging exceptional communication skills to hone in on the value Möbius can provide to students, educators and learning institutions. Being detail-oriented and collaborative by nature, with a passion for delighting customers, and driving to business attainment goals are all descriptors of our next new hire. 

A Day in the Life: Inside Sales Representatives are accountable for converting inbound leads into sales opportunities as well as determining targeted account strategies to open doors, schedule demonstrations and discovery meetings, and create new opportunities for the team.

We’re in a team selling ‘pod’ environment, so the interdependencies between departments is a key driver of success. Collaborating with teammates across marketing, technical consultants, account executives and customer success to achieve the best possible outcome for our customers and prospects is how we win.

Outcomes and Key Responsibilities: What's Expected of You

  • Engage with Prospects: Find ideal prospects, and explore opportunities to pitch the Möbius platform.

  • Deliver our Story: Work with Marketing to create engaging and actionable sales cadences with the right messaging to increase conversion rates, build pipeline, and drive revenue.

  • Qualify & Convert Leads into Opportunities: Manage and convert a pipeline of leads. Use your creativity and disciplined process to move potential customers through our sales process, which may include multiple stakeholder groups (think: selling into different levels, taking a top-down, bottom-up sales approach).

  • Build New Pipeline: Collaborate with teammates in Marketing, Sales and Customer Success on campaigns. Stay connected on progress, and work through feedback loops to continually get better.

Measures of Performance: How You Know You're Doing Well

  • Revenue: We have a proven model and track record at DigitalEd, and believe in ‘The Right Activity = The Right Results’. In this role, customer meetings through calls, webinars, and events will be a key to success.

  • New Leads: Quality leads are generated to support the Revenue Operations funnel.

  • New Sales Opportunities: Revenue opportunities are maximized and sales targets are exceeded in your region.

  • New Customers: You see opportunities through to successful closing.

  • Pipeline Generation: Increase the size of the sales pipeline to 3 - 5 X coverage of the regional sales quota, with a focus on driving new business.

Experience & Competencies: The 'Stuff' that Makes You Great at This

  • A true sense of ownership in your work ethic, you thrive on a job well done and pride yourself on presenting a well-organized and impactful pitch.

  • Excellent communication and presentation skills, you can clearly and confidently communicate with customers and stakeholders from all levels.

  • A tenacious mindset, as you take the initiative to find new creative solutions to build a healthy flow of new business leads and sales opportunities for your revenue pod.

  • An amazing customer orientation. You are able to understand the customers and prospects of DigitalEd and have a keen ability to navigate through their challenges and requirements as you work to position Möbius.

  • You are very strong at influencing the mindset of prospective customers by clearly articulating the value proposition of Möbius, and aligning it to the needs of the customer.

Lastly, our ideal newest team member is self-directed, process-oriented, adaptable, passionate about sharing knowledge and a lifelong learner themselves. To be successful in this role, diving in and embracing our product is key. Candidates with previous business development and/or sales experience are encouraged to apply, we’ll take care of providing a robust training on the Möbius platform.

The Culture Piece: What it's Like to Work Here

The spirit of our culture is rooted in ‘No Deposit, No Return’. If you don’t put anything into your professional experience, you won’t get anything out of it. We are a team working towards one goal: a better learning experience for students everywhere. To bring this to life, we lean on our core values of Customer Orientation, Curiosity, Teamwork, Adaptability, Ownership and Coaching. If any of these words strike a chord, then we’ve got something in common.

The majority of our team is located in or around Waterloo, Ontario, Canada, but we also have team members throughout the UK. We are currently operating as a remote workforce, and intend to re-open the Waterloo office for a hybrid working model when it is safe to do so. In terms of work location, we are open to a remote or in-person team member, within the Eastern Standard Time zone, in Ontario.

Lastly, we welcome individuals of all backgrounds, experiences, and perspectives to apply. If you require any form of accommodation during the application process, don’t hesitate to let us know and we’ll work to ensure it’s a positive experience for you.

Read through this posting and not sure if you’re qualified? Apply anyways. You never know where it could go, and we promise to read and review every application that comes through—with a magnifying glass we like to call the ‘Potential’ Detector. Everyone has a great story, and we’d love to hear yours.

Send your resume to and include a few words on why this role caught your eye. Within 7 days, you'll find out if you're moving forward in the process or not. All interviews will be held via Zoom video conference, and candidates can expect to meet various members of our team as we embark on a remote recruitment process to find the next great Inside Sales Representative to join DigitalEd.

Sound like a good fit? E-mail us at to apply

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